Markin Shaping the future of B2C growth
Markin helps the world's largest B2C enterprises grow ARPU faster, decide sharper, and focus on what compounds. By automating hypothesis, experimentation and 1:1 personalization, we free growth teams to work on the decisions that actually move revenue.
Mission
Enterprises spend fortunes on CRMs, CDPs and rule-based orchestration and still send the same message to millions of different people. Markin closes the gap between what applied science can do and what actually reaches the customer, measured in one thing only: incremental ARPU.
24/7
Agents running
1:1
Personalization at scale
8
Layers in the OS
Founders
Roma Llambes and Roman Via-Dufresne
We started Markin because growth in B2C is broken.
The best growth teams in the world are still bottlenecked by human bandwidth. Only a fraction of the hypotheses that matter ever get tested, and only a fraction of the tests that win ever reach the full base.
Markin is that team, rebuilt as software. Deep learning models, decisioning agents and always-on experimentation, running 1:1 on every customer. No dashboards to interpret. Only incremental ARPU.
How we work
The Markin way.
01 / Outcome
Incremental ARPU, nothing else.
We measure Markin by the revenue it lifts, not by dashboards, models shipped or campaigns launched. Every layer of the OS is accountable to a causal read on ARPU.
02 / Research
Applied science, in production.
Deep learning, causal inference and reasoning agents. Everything we build is grounded in state-of-the-art research and shipped into decisions that reach real customers the same week.
03 / Trust
Enterprise by default.
Governance, auditability and security are not features, they are the starting point. We work with regulated B2C enterprises and hold ourselves to that bar from day one.
04 / Compounding
The system gets sharper the longer it runs.
Every signal captured, every hypothesis tested, every action taken makes the next decision better. Markin is a growth engine that compounds, not a tool that plateaus.
Build the growth OS with us.
We are hiring researchers, engineers and growth operators who want to see their work compound on real customer bases.