About
We help the world's largest B2C enterprises grow ARPU faster, decide sharper, and focus on what compounds. By automating hypothesis, experimentation and 1:1 personalization, we free growth teams to work on the decisions that actually move revenue.
Enterprises spend fortunes on CRMs, CDPs and rule-based orchestration and still send the same message to millions of different people. Markin closes the gap between what applied science can do and what actually reaches the customer, measured in one thing only: incremental ARPU.

Roma Llambes and Roman Via-Dufresne
Founders
The best growth teams in the world are still bottlenecked by human bandwidth. Only a fraction of the hypotheses that matter ever get tested, and only a fraction of the tests that win ever reach the full base.
Markin is that team, rebuilt as software. Deep learning models, decisioning agents and always-on experimentation, running 1:1 on every customer. No dashboards to interpret. Only incremental ARPU.
Values
01
We don't write models or run experiments for academic prestige. Every hypothesis and every line of code must survive contact with production and move incremental ARPU. If it does not work in the real world, it does not ship.
02
No handoffs, no excuses, no waiting for permission. If you see a gap in the data, the product or the customer experience, you own the fix and you own the outcome. We are accountable to the result, not to the task.
03
Speed is our competitive edge, but only when it is pointed at the right target. We eliminate noise ruthlessly so we can move fast on the few decisions that actually compound.
04
We are not here to pass the time. We take pride in solving hard problems at the highest level, and we do it with good energy, zero ego and real camaraderie, on the good days and on the painful ones.
Careers
Small teams, short distance between research and production, and one shared measure of success: incremental ARPU on a real customer base.
All open rolesWe are hiring researchers, engineers and growth operators who want to see their work compound on real customer bases.