SOLUTION/The decision layer between your customer data and your channels
Decide which revenue opportunity is worth pursuing, before anyone builds a campaign.
Markin sits between your warehouse or CDP and the CRM, lifecycle and channel systems you already run. It turns signals into candidate revenue opportunities, prioritises them by expected incremental value, and routes the winners to the systems that execute them. It is not a CDP, not a CRM and not a send engine.
Next best offer · scored per user
Rank the opportunity portfolio
Live · 1/4What customer decisioning looks like with Markin.
A layer, not a replacement
Data foundation (warehouse or CDP) → Markin decision layer → your CRM, lifecycle and channel systems. Existing investment stays in place.
Opportunity before treatment
Most decisioning starts once the campaign is chosen. Markin decides which opportunity deserves a campaign at all, and what it is worth.
Governed and auditable
Eligibility, suitability, contact policy and control-group design are explicit inputs, and every decision carries its provenance.
Opportunity intelligence
The segments your team should be acting on today.
Markin surfaces live opportunities, scored, sized and priced in ARR, so growth work starts on the accounts that actually move the number.
High-value contracts near renewal
Risk concentrated in the top two value bands, where an intervention is economically defensible.
Reach
28.9K accounts
At stake
€2.1M ARR
Single-product households
Adjacent product fit evidenced by behaviour rather than by segment membership.
Reach
46.3K accounts
At stake
€1.6M ARR
Discount-insensitive buyers
Uplift is flat between 10% and 25% off: the extra incentive depth buys no additional conversion.
Reach
12.7K accounts
At stake
€610K margin
Over-contacted base
Next touch carries negative expected value once all active programmes are counted together.
Reach
31.5K accounts
At stake
€430K margin
How it works
Data. Intelligence. Action.
The same three-layer loop that powers every Markin motion, tuned for customer decisioning.
01
Read the signals already in your stack
Warehouse tables, product events, CRM history, billing and care records are read in place. No migration, no copy of the customer base.
02
Generate and size candidate opportunities
Agents form hypotheses about retention, expansion, loyalty and offer policy, then size each one in customers reachable and revenue at stake.
03
Prioritise, test, route, measure
The portfolio is ranked by expected incremental value against cost and contact budget. Winners are routed to the executing system; every one carries a control group.
1:1 execution
One decision per customer. One message. One moment.
Every row is a live decision Markin ships into your CRM, app or contact center, no segment builders, no rule trees.
Laura M.
Retail · Loyalty tier 2
“Your tier renews in 3 weeks — here's what keeps it”
Push
Sun 11:20 local
Non-monetary
Iván T.
Telco · Contract T-30d
“Keep your line, move to the plan your usage fits”
Call
Weekday 7pm
Value-matched
Sofia R.
Fintech · Single product
“Your balance pattern fits our Savings product”
In-app
Post-deposit
No discount
Daniel K.
Streaming · Payment risk
“Hold: no intervention has positive expected value”
—
—
None
Measured impact
The numbers customer decisioning teams see with Markin.
+16%
incremental ARPU on prioritised opportunities
-41%
programmes built that never had a positive case
100%
of decisions measured against control
We had no shortage of things we could do. What we lacked was a defensible way to decide which of them was worth doing first.
VP Growth
European subscription business
Inside the product
Customer Decisioning, running 1:1.
Three concrete decisions Markin ships for customer decisioning, on the surfaces you already run.
Next best offer · scored per user
Prioritisation
Rank the opportunity portfolio
Every candidate opportunity scored on reachable base, expected incremental value and cost to serve.
Match ranking · per user
Governance
Make policy explicit
Eligibility, suitability and contact policy expressed as inputs to the decision, not buried in campaign rules.
User journey · scored live
Routing
Execute where you already execute
Decisions land in the CRM, lifecycle tool or product surface that owns the touch.
FAQ
Is Markin a CDP, a CRM or a customer engagement platform?
None of them. A CDP unifies customer data, a CRM stores the relationship and an engagement platform delivers the message. Markin is the decision layer between them: it decides which revenue opportunity to pursue, for whom, and what it is expected to be worth.
Do we have to replace Braze, Salesforce, Adobe or Pega to use it?
No. Markin is designed to complement an existing stack. It reads from the data foundation you already have and routes decisions into the systems that already own execution.
What is the difference between decisioning and next-best action?
Next-best action usually selects a treatment for an individual once the programme exists. Decisioning as Markin defines it starts one step earlier: selecting and prioritising the revenue opportunity that justifies a programme in the first place.
How do you avoid a black-box decision?
Every decision carries its provenance: the signals used, the hypothesis, the model class, the policy constraints applied and the control-group design. Decisions are auditable after the fact.
Do we need to move our data?
No. Markin reads from your warehouse, product events, CRM and operational systems in place.
What about data security and compliance?
SOC 2, ISO 27001, ISO 42001 and GDPR ready. Least-privilege access, per-tenant encryption, audit logs on every decision and finding.
See customer decisioning run on your data.
A 30-minute demo, the same agents, the same decisions, the same 1:1 execution.