01 / Detect
Markin unifies the context first
Behaviour, CRM history, customer value and business rules become one live context layer. Agents investigate the whole picture without reducing years of data to one prompt.
02 / Detect
The story starts with an addressable change
The first opportunity is not a dashboard metric. It is a change in customer behaviour, tied to an exact population, a commercial consequence and an intervention window.
03 / Detect
Specialised agents build the answer
Signal, audience, action, experiment and decision agents each complete one traceable job. The result is an eligible audience and a measurable action, not another recommendation deck.
04 / Act
Ask once, receive a complete action
Ask for the highest-value opportunity. Markin reads the connected record and prepares the audience, intervention, safeguards and experiment for review.
05 / Act
Approve it as the growth lead
This is a new audience and action, so policy asks a human to sign it off once. Actions inside approved limits can launch autonomously.
06 / Explain
The opportunity is ranked, not buried
The same change is ranked by urgency and expected commercial impact alongside every other opportunity in the business. Open the top insight.
07 / Explain
The reasoning is open
Root cause, evidence, action plan, expected outcome and the case against are visible before anything changes.
08 / Explain
See every addressable audience
Segments exposes the populations behind every opportunity and what Markin is currently learning from each one.
09 / Explain
From the cohort to one real customer
The audience remains inspectable down to an individual customer, including behaviour, value, eligibility and the source fields behind every decision.
10 / Act
From the cohort to one real player
The audience remains inspectable down to an individual player, including behaviour, value, eligibility and the source fields behind every decision.
11 / Prove
Why this player qualifies
Recent sessions, value and affinity make the decision inspectable before Markin acts.
12 / Prove
Your approval created this CRM draft
The campaign exists with the exact audience, holdout, journey and protected exclusions reviewed by the growth lead.
13 / Prove
Autonomous campaigns, on brand
Inside approved limits, Markin selects the audience, timing, copy and creative without asking again.
14 / Decide
Scale, iterate or stop
Agents do not optimise for campaign volume. They scale proven mechanisms, keep promising tests running and stop ideas that fail against control.
15 / Decide
The decision is statistically defensible
The test design, treatment, holdout, confidence interval and decision rule are visible in the same record.
16 / Decide
The learning remains after the campaign ends
Winning and losing tests become durable knowledge about the customer base, so the next decision starts further ahead.
17 / Notify
Close the loop with an executive report
Markin brings commercial movement, experiments versus control, the largest risk and the next decisions into one live briefing.
18 / Notify
The decision comes to your team
When a result crosses its threshold, Markin explains it in Slack or Teams. Approve the scale-up, ask why or open the evidence without monitoring another dashboard.
19 / Complete
From signal to proven ARPU — in one loop
You just followed one behavioural change end to end: detected, explained, approved, measured against an untouched holdout and returned to the team as a decision.