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How it works
Three layers. One continuous loop.
A single loop that connects data, intelligence and action, so every interaction compounds ARPU.
Live signals
Sara R.
customer · 14 mo
What Markin does
An always-on growth science team.
Markin continuously investigates every path to ARPU growth; from optimizing existing campaigns and customer journeys to discovering new revenue, product and operational opportunities.
Optimize
Make every growth motion perform better.
Markin continuously tunes eligibility, timing, channel, offer, incentive, content and contact pressure across the entire lifecycle.
- Onboarding
- ·Upsell
- ·Cross-sell
- ·Churn
- ·Winback
- ·Loyalty
- ·Lifecycle
Discover
Find revenue no one has thought to look for.
Markin reads customer behavior to surface anomalies, unmet needs and emerging patterns. Opportunities that live outside any current journey or campaign.
- Revenue opportunities
- ·Behavioral patterns
- ·Substitution risk
- ·Pricing gaps
- ·Unmet needs
Diagnose
Explain what is holding customer growth back.
Not every revenue problem is a marketing problem. Markin isolates product friction, broken experiences, support issues and technical errors, and routes them to the right team.
- Product insights
- ·Customer friction
- ·Technical errors
- ·Support patterns
- ·Operational bottlenecks
Experiment
Turn every insight into measurable ARPU.
Markin generates hypotheses, sizes their economic potential, designs the intervention and tests it against a control, through CRM channels or routed to product, pricing, support or engineering.
- Hypotheses
- ·Opportunity sizing
- ·Controlled experiments
- ·Incremental ARPU
- ·Continuous learning
Every team. Every category.
Markin runs complex growth workflows end-to-end across B2C enterprises, from acquisition to retention to reactivation.
Fits your stack
Works with what you already have.
Markin connects to the tools where your data lives, and to the surfaces where growth happens. Deploys in weeks, not quarters.
Where your data lives
Warehouses, CDPs, product analytics, CMS.
Segment
Customer Data Platforms
mParticle
Customer Data Platforms
Rudderstack
Customer Data Platforms
Snowflake
Data Warehouse & Storage
BigQuery
Data Warehouse & Storage
Databricks
Data Warehouse & Storage
Redshift
Data Warehouse & Storage
Contentful
Content Management
Sanity
Content Management
Contentstack
Content Management
Amplitude
Product & Behavior
Mixpanel
Product & Behavior
PostHog
Product & Behavior
Segment
Customer Data Platforms
mParticle
Customer Data Platforms
Rudderstack
Customer Data Platforms
Snowflake
Data Warehouse & Storage
BigQuery
Data Warehouse & Storage
Databricks
Data Warehouse & Storage
Redshift
Data Warehouse & Storage
Contentful
Content Management
Sanity
Content Management
Contentstack
Content Management
Amplitude
Product & Behavior
Mixpanel
Product & Behavior
PostHog
Product & Behavior
Markin
Growth Agentic OS
- 01Data & Context
- 02Intelligence Core
- 03Decisioning Agents
- 04Open Web
- 05Channels & Delivery
- 06Experimentation
- 07Measurement
- 08Governance
Tenant-isolated. Always on.
Where growth happens
Messaging, ads, delivery, observability.
Firebase
Delivery Infrastructure
Twilio
Delivery Infrastructure
AWS SNS
Delivery Infrastructure
SendGrid
Delivery Infrastructure
Braze
Engagement Tools
Iterable
Engagement Tools
Klaviyo
Engagement Tools
Salesforce
Engagement Tools
Meta
Ads & Audiences
Google Ads
Ads & Audiences
TikTok
Ads & Audiences
Slack
Observability & Teams
Jira
Observability & Teams
Linear
Observability & Teams
Looker
Observability & Teams
Firebase
Delivery Infrastructure
Twilio
Delivery Infrastructure
AWS SNS
Delivery Infrastructure
SendGrid
Delivery Infrastructure
Braze
Engagement Tools
Iterable
Engagement Tools
Klaviyo
Engagement Tools
Salesforce
Engagement Tools
Meta
Ads & Audiences
Google Ads
Ads & Audiences
TikTok
Ads & Audiences
Slack
Observability & Teams
Jira
Observability & Teams
Linear
Observability & Teams
Looker
Observability & Teams
B2C is undergoing its most significant transformation in a generation. Enterprises that leaned into agentic AI early are seeing tangible returns. This report puts a credible framework around what leading brands are already seeing, and what others can reasonably expect.
- ARPU on active users across deployments
- engagement per customer within 90 days
- incremental yearly revenue per 1M users
Our vision
Romà Llambés & Román Via-Dufresne
Founders, Markin
Growth teams bring taste, strategy and creativity. AI brings speed, scale and precision. Together, they unlock a new way to grow B2C businesses.
Our vision is to give every growth team the tools to focus on what matters most: understanding customers, shaping outcomes and driving revenue. By removing manual segmentation and one-off campaigns, we help teams spend less time in spreadsheets and more time compounding ARPU.
We're building more than a product. Alongside operators in retail, fintech, telco and media, we're building a new golden standard for enterprise growth, where AI complements expertise, and every customer feels understood.
Compliant with the most rigorous security and safety standards.
SOC 2 Type II. ISO 27001. ISO 42001. GDPR. Zero training on customer data. Built for the compliance demands of the world's leading B2C enterprises.
ISO 42001
Certified AI governance framework, customers see exactly how we build and run agentic AI.
ISO 27001
Fully certified against the internationally recognized standard for information security.
SOC 2 Type II
Independent audit of the controls securing customer data across every system Markin runs.
GDPR
European technical team, EU data residency, and zero training on customer data by default.
Discover the future of growth through a live product demo.
Experience the Markin aOS™ in action, from agentic decisioning to 1:1 execution across every channel.
Book a demo to see Markin running on your data.
Book a demo