The Markin ARPU report for B2C enterprisesRead now
MARKIN

INDUSTRY/Retail

Turn every session into ARPU.

Markin unifies commerce, loyalty and CRM data, then executes the next best offer for every shopper, across app, web, email and store.

RetailRetail

Markin for Retail

+22%

ARPU lift in 90 days

3.4x

conversion on re-engagement

-28%

voluntary churn on loyalty base

The reality today

What growth looks like in retail.

Every retail team we talk to fights the same set of frictions. Markin doesn’t add a tool on top, it replaces the rule trees and segments with a decision per user.

  • Commerce, loyalty and CRM live in separate silos, so no channel sees the whole shopper.
  • Broadcast campaigns burn margin on shoppers who would’ve bought anyway.
  • Rules and segments age fast, and nobody owns the tree.
  • Loyalty engagement stalls once the welcome offer is spent.
Retail

Use cases

How retail teams grow ARPU with Markin.

Acquisition

First-purchase, faster

Agents personalize the first 7 days across email, push and app, moving new signups to their first order without discounting the base.

Explore the solution
Agent · Onboarding

User journey · scored live

·Signup
Next best step
·First value
·Habit day-7
·First purchase
·Repeat

Cross-sell

Grow basket, not friction

Real-time recommendations tuned per customer: complementary SKUs, bundles, and premium tier, placed at the exact moment intent peaks.

Explore the solution
Agent · In-app

Next best offer · scored per user

Premium tier, 30 days55
Complementary bundle72
Waived shipping89
Loyalty boost, 2x66

Loyalty

Reward the right behavior

Move members up tiers with 1:1 challenges and offers. Agents decide who gets what, when, and where, no rule trees to maintain.

Explore the solution
Agent · Loyalty
45%

Tier progress · Gold

3 more sessions this week to unlock a personal reward.

Personal challenge active

Win-back

Bring dormant shoppers back

Detect drop-off before it becomes churn and craft a personal reason to return, with the offer, channel and copy tuned per user.

Explore the solution
Agent · Email + Push

Message composed · 1:1

PushEmailSMSIn-app

Preview

Hey Sara, your usual weekend picks are 20% off through Sunday.

Sent 09:14 local · optimal open window

Markin replaced twelve segments and a rules tree we’d been patching for years. In one quarter, ARPU on our loyalty base was up double digits, with fewer discounts, not more.

VP Growth

Top-5 European fashion retailer

Also in this space

Related industries.

FAQ

How fast can we see impact in retail?

Most teams run a first pilot in 30 days on a single motion (e.g. churn or cross-sell) and see measurable ARPU lift inside 90 days.

Do we need to move our data?

No. Markin reads from your warehouse, CDP or product events directly, nothing gets copied, nothing gets locked in.

How does Markin fit our existing CRM, app and contact center?

Markin executes into the systems you already have, Braze, Iterable, Salesforce, Twilio, your own app SDKs and contact-center tools, via native integrations.

How is this different from a rules engine or campaign tool?

You don’t author segments or rule trees. Agents decide per person, per moment, and are evaluated against ARPU, not opens or clicks.

What about data security and compliance?

Markin is SOC 2, ISO 27001 and GDPR ready, with least-privilege access, per-tenant encryption and audit logs on every agent decision.

See Markin run on your retail stack.

A 30-minute demo on your real data, the same agents, the same decisions, the same 1:1 execution.