SOLUTION/Not every revenue problem is a marketing problem
Churn prevention starts with diagnosing what's actually breaking ARPU.
Not every retention problem is a marketing problem. Markin correlates behavioural shifts with product usage, payments, support and operations to find the friction, technical errors and service issues quietly driving churn, then routes each finding to the owning team, sized in ARPU at stake.
Churn risk · 30d
0.80
Silent revenue leaks
Live · 1/4What product & customer diagnosis looks like with Markin.
Behaviour to root cause
When a cohort's behaviour shifts, agents investigate the product, technical, payment and support systems behind it, not only the campaign that touched them.
Marketing vs product vs ops
Markin distinguishes when the correct answer is a message, a human callback, a product change, a technical fix, an operational change or no action at all.
Sized in revenue at stake
Every diagnosed issue is quantified in ARPU and margin impact, then routed to the owning team with the evidence needed to act.
Opportunity intelligence
The segments your team should be acting on today.
Markin surfaces live opportunities, scored, sized and priced in ARR, so growth work starts on the accounts that actually move the number.
Card declines on renewal, specific BIN range
3.1% of premium renewals silently failing on one issuer. No support ticket generated.
Reach
7.4K users
At stake
€1.4M ARR
New users stuck on step 4, Android 14
Drop-off spike on a specific device × OS combination. Never surfaced in generic funnel view.
Reach
11.9K users
At stake
€680K ARR
Unresolved complaints, high-ARPU cohort
Open tickets >7 days on top-decile customers, currently receiving upsell campaigns.
Reach
3.2K users
At stake
€910K ARR
Feature confusion after redesign
Usage of the primary flow down 22% post-release for one segment. Not a marketing problem.
Reach
18.6K users
At stake
€1.2M ARR
How it works
Data. Intelligence. Action.
The same three-layer loop that powers every Markin motion, tuned for product & customer diagnosis.
01
Correlate behaviour with systems
Agents unify product events, payment attempts, support tickets, operational logs and customer behaviour to spot where value delivery breaks down.
02
Diagnose and classify
Each finding is classified: product friction, technical error, service issue, operational bottleneck, or a genuine growth opportunity. Promotional actions are suppressed on customers with unresolved issues.
03
Route to the right owner
Findings ship to product, engineering, support, operations or commercial with sized impact and evidence. Post-fix impact is measured against baseline.
1:1 execution
One decision per customer. One message. One moment.
Every row is a live decision Markin ships into your CRM, app or contact center, no segment builders, no rule trees.
Finding · Card decline BIN
7.4K users · +€1.4M ARR
“Route to Payments team + retry logic proposal”
Product / Engineering
Now
No customer touch
Finding · Onboarding step 4
11.9K users · +€680K ARR
“Ship to Product with device × OS evidence”
Product
This sprint
Suppress promo
Cohort · Open tickets
3.2K users · +€910K ARR
“Hold all promotional actions, route to Care”
Support
Now
Human callback
Segment · Redesign confusion
18.6K users · +€1.2M ARR
“In-product guide + Product review”
Product + In-app
This week
In-context help
Measured impact
The numbers product & customer diagnosis teams see with Markin.
€6.1M
ARR unlocked by non-marketing fixes / yr
3.8x
faster detection vs. monitoring
100%
findings routed with owner + evidence
Half of what limited our ARPU was never a marketing problem. Markin surfaced it, sized it, and sent it to the right team with the evidence to act.
Chief Product Officer
European incumbent telco
Inside the product
Product & Customer Diagnosis, running 1:1.
Three concrete decisions Markin ships for product & customer diagnosis, on the surfaces you already run.
Churn risk · 30d
0.80
Payments
Silent revenue leaks
Detect declines, retry failures and dunning gaps invisible in the standard funnel.
User journey · scored live
Product
Where users stop reaching value
Identify the exact step, device and cohort where activation breaks.
Match ranking · per user
Support
Suppress promos on open tickets
Never upsell a customer with an unresolved complaint. Route to Care instead.
FAQ
How is product & customer diagnosis different from a campaign tool or CRM?
Markin is not a channel or a rule engine. It performs the analytical and experimentation work of a growth data science team: generating hypotheses, sizing them, running controlled experiments and learning what actually moves ARPU. Execution can land in your existing CRM, product or contact center.
What models are behind Markin?
A stack of proprietary deep-learning and causal models (propensity, uplift, survival, sequence, embeddings) orchestrated by reasoning agents. The right method is picked per decision, retrained continuously on your data.
Do we need to move our data?
No. Markin reads from your warehouse, product events, CRM and operational systems in place. Nothing is copied, nothing gets locked in.
How is impact measured?
Every decision runs against a control group. Impact is reported as incremental ARPU, revenue and margin, not opens, clicks or engagement proxies.
Can Markin decide to do nothing?
Yes. When no intervention has positive expected value, Markin holds. Silence is a valid, auditable decision.
What about data security and compliance?
SOC 2, ISO 27001, ISO 42001 and GDPR ready. Least-privilege access, per-tenant encryption, audit logs on every decision and finding.
See product & customer diagnosis run on your data.
A 30-minute demo, the same agents, the same decisions, the same 1:1 execution.