INDUSTRY/Media
From reader to subscriber, personally.
Personalize paywall, offer and re-engagement in real time. Markin moves every reader from free, to premium, to annual, with the right message at the right moment.
MediaMarkin for Media
+46%
paywall conversion
+18%
annual plan mix
-27%
voluntary cancels
The reality today
What growth looks like in media.
Every media team we talk to fights the same set of frictions. Markin doesn’t add a tool on top, it replaces the rule trees and segments with a decision per user.
- One paywall for every reader leaves conversion on the table.
- Cancel spikes right after the intro price ends.
- Newsletter fatigue kills daily habit before it forms.
- Annual plan mix stays low, ARPU stays flat.
Use cases
How media teams grow ARPU with Markin.
Paywall
The right paywall per reader
Timing, price, and message tuned per user, from meter to hard stop, protecting engagement while lifting conversion.
Explore the solutionArticle · reader signal
Personal paywall
Continue reading, annual at €7/mo for you.
Upgrade
Move premium to annual
Detect readers ready to commit and offer the annual plan with the exact incentive that clears their hurdle.
Explore the solutionPlan match · per user
Basic
Recommended for this user
€9
Premium
€14
Annual
€119
Retention
Save the cancels that matter
Predict cancels weeks ahead and trigger content, discount or human touch, only for the readers worth saving.
Explore the solutionChurn risk · 30d
0.80
Newsletters
Grow habit, not fatigue
Agents decide who gets which newsletter, when, building daily habit without burning inbox.
Explore the solutionMessage composed · 1:1
Preview
Hey Sara, your usual weekend picks are 20% off through Sunday.
Sent 09:14 local · optimal open window
We stopped A/B testing paywalls and started tuning them per reader. Paywall conversion went up almost 50%, and complaints went down.
Head of Subscriptions
National news publisher
Solutions
Solutions for media.
The growth motions Markin runs on your media stack, on day one.
FAQ
How fast can we see impact in media?
Most teams run a first pilot in 30 days on a single motion (e.g. churn or cross-sell) and see measurable ARPU lift inside 90 days.
Do we need to move our data?
No. Markin reads from your warehouse, CDP or product events directly, nothing gets copied, nothing gets locked in.
How does Markin fit our existing CRM, app and contact center?
Markin executes into the systems you already have, Braze, Iterable, Salesforce, Twilio, your own app SDKs and contact-center tools, via native integrations.
How is this different from a rules engine or campaign tool?
You don’t author segments or rule trees. Agents decide per person, per moment, and are evaluated against ARPU, not opens or clicks.
What about data security and compliance?
Markin is SOC 2, ISO 27001 and GDPR ready, with least-privilege access, per-tenant encryption and audit logs on every agent decision.
See Markin run on your media stack.
A 30-minute demo on your real data, the same agents, the same decisions, the same 1:1 execution.