B2C leaders use Markin to turn customer signals into measurable ARPU growth, continuously.
How YuppTV detects churn intent early enough to change the outcome
+18%retention
YuppTVYuppTV's cancellations were decided long before the cancel button. Markin reads the drop in viewing depth, catalogue fit and payment friction that precedes it, and acts while the outcome is still changeable, lifting retention 18% on treated cohorts against a randomised holdout.
StreamingRetention DecisioningRead the story
3×cross-sell
ExclusiveTraveler ClubPremium travelNext-Best ActionRead the story
+31%activation
YoungFintechGrowth OptimizationRead the story
+19%subscription ARPU
VitalisHealth & wellnessRevenue DiscoveryRead the story
In their words
“We stopped paying to keep subscribers who were never leaving, and started reaching the ones who were.”
Retention Lead, YuppTV
“Every member now gets the call our best advisor would have made, at the moment they would have made it.”
Commercial Director
Young“Onboarding stopped being a roadmap item. It's a programme that improves every week without asking engineering for anything.”
Head of Growth
Vitalis“We stopped assuming growth had to come from new members. Most of it was already inside the base, we just could not see it member by member.”
VP Growth