B2C leaders use Markin to turn customer signals into measurable ARPU growth, continuously.
How Nomad turns customer signals into growth across dozens of markets
+22%ARPU
nomadNomad sells eSIM data plans in dozens of countries, where every traveller has a different trip, device and price sensitivity. Markin now decides the next best action for each customer and launches it through Nomad's existing stack, lifting ARPU 22% on treated cohorts against a randomised holdout.
Travel / eSIMARPU ExpansionRead the story
+18%retention
YuppTVStreamingRetention DecisioningRead the story
3×cross-sell
ExclusiveTraveler ClubPremium travelNext-Best ActionRead the story
+31%activation
YoungFintechGrowth OptimizationRead the story
+19%subscription ARPU
VitalisHealth & wellnessRevenue DiscoveryRead the story
In their words
“Markin runs 1:1 lifecycle across dozens of markets. It's the growth team we could never hire.”
Growth Lead, Nomad
“We stopped paying to keep subscribers who were never leaving, and started reaching the ones who were.”
Retention Lead
ExclusiveTraveler Club“Every member now gets the call our best advisor would have made, at the moment they would have made it.”
Commercial Director
Young“Onboarding stopped being a roadmap item. It's a programme that improves every week without asking engineering for anything.”
Head of Growth
Vitalis“We stopped assuming growth had to come from new members. Most of it was already inside the base, we just could not see it member by member.”
VP Growth