INDUSTRY/Telco
Cut churn. Lift ARPU per line.
Markin predicts churn 30 days out and personalizes plans, add-ons and family bundles, across app, web, contact center and retail.
Markin for Telco
-33%
voluntary churn on postpaid
+€3.80
ARPU per line / month
42%
of upsells accepted 1:1
The reality today
What growth looks like in telco.
Every telco team we talk to fights the same set of frictions. Markin doesn’t add a tool on top, it replaces the rule trees and segments with a decision per user.
- Voluntary churn spikes at contract end, with no lead time to react.
- The contact center runs as a cost line, not a retention channel.
- Plan ladders are static, upsell take-rate stays flat.
- Family and add-line opportunities die in generic promo blasts.
Use cases
How telco teams grow ARPU with Markin.
Retention
See churn 30 days out
Agents score every line in real time and trigger the right save, plan match, device offer, network priority, or a human call back.
Explore the solutionChurn risk · 30d
0.80
Upsell
Move lines up the plan ladder
Personal upgrade paths for data, roaming and 5G, with the offer tuned to actual usage, not marketing segments.
Explore the solutionPlan match · per user
Basic
Recommended for this user
€9
Premium
€14
Annual
€119
Family
Grow the household
Detect the moment a plan is under-utilized by a family and offer the exact add-line, tablet or watch bundle that fits.
Explore the solutionNext best offer · scored per user
Care
Save the call, save the customer
Route high-risk callers to the right agent with the right offer already loaded, turning contact-center spikes into retention wins.
Explore the solutionMessage composed · 1:1
Preview
Hey Sara, your usual weekend picks are 20% off through Sunday.
Sent 09:14 local · optimal open window
The actual difference
A decisioning engine picks the best action from a list you wrote. Markin writes the list, and runs it in your stack.
Think of Markin as a data science and growth team that never sleeps: it investigates, forms hypotheses, ships them into your own stack and proves each one against a control group, at a volume no human team can reach.
- Marketing
- Product
- Commercial
- Technical health
Hypothesis space
Everything a human growth scientist would look at.
Most growth problems are not message problems. Markin is not restricted to the campaign surface: if something is holding ARPU back, it is in scope, and it gets tested the same way.
Marketing
The classic surface, but chosen per customer rather than per segment, and always against a holdout.
- Which offer this specific customer is worth making
- Channel and timing chosen per person, not per campaign
- Contact pressure and fatigue arbitrated across every programme
- Win-back economics: who is worth a discount and who is not
Product
Where the customer actually experiences the value, and where most silent revenue loss happens.
- Onboarding steps that lose customers before first value
- A feature with high retention correlation that half the base never discovers
- Paywall and upgrade prompt placement
- In-product surfaces used as a treatment arm, not just email and push
Commercial
Pricing, packaging and the shape of the offer itself, tested rather than argued about.
- Plan and bundle structure by cohort
- Discount depth against margin, not against conversion alone
- Annual versus monthly framing per customer
- Dunning and involuntary churn recovery sequences
Technical health
Anomalies nobody asked it to look for. This is the category no decisioning engine covers.
- A checkout error rate that rose on one device and one region
- Payment failures concentrated in a single issuer or method
- A broken deeplink quietly killing a high-value journey
- Latency or delivery degradation eating conversion before any message does
Think of Markin as a data science and growth team that never sleeps: it investigates, forms hypotheses, ships them into your own stack and proves each one against a control group, at a volume no human team can reach.
The contact center used to be a cost line. With Markin, it’s our best retention channel, the offer is already on the agent’s screen before the call connects.
Director of Customer Value
European incumbent telco
Solutions
Solutions for telco.
The growth motions Markin runs on your telco stack, on day one.
FAQ
How fast can we see impact in telco?
Most teams run a first pilot in 30 days on a single motion (e.g. churn or cross-sell) and see measurable ARPU lift inside 90 days.
Do we need to move our data?
No. Markin reads from your warehouse, CDP or product events directly, nothing gets copied, nothing gets locked in.
How does Markin fit our existing CRM, app and contact center?
Markin executes into the systems you already have, Braze, Iterable, Salesforce, Twilio, your own app SDKs and contact-center tools, via native integrations.
How is this different from a rules engine or campaign tool?
You don’t author segments or rule trees. Agents decide per person, per moment, and are evaluated against ARPU, not opens or clicks.
What about data security and compliance?
Markin is SOC 2, ISO 27001 and GDPR ready, with least-privilege access, per-tenant encryption and audit logs on every agent decision.
See Markin run on your telco stack.
A 30-minute demo on your real data, the same agents, the same decisions, the same 1:1 execution.