Hypothesis provenance
Hypothesis provenance is the complete, inspectable chain behind a decision: which signals raised it, which analysis sized it, who or what wrote the hypothesis, which experiment tested it, and what the causal read-out was. It makes an autonomous system auditable rather than merely fast.
Why it matters for ARPU
An enterprise cannot deploy autonomous revenue decisions it cannot explain to finance, legal or a regulator. Provenance is what makes autonomy acceptable at enterprise scale.
Related terms
HypothesisA hypothesis is a falsifiable statement linking an action to a revenue outcome for a defined population: if we do X for segment Y, metric Z moves by roughly N because of mechanism M.Opportunity feedAn opportunity feed is a continuously refreshed, ranked list of revenue opportunities detected in a customer base, each with its population, expected value, supporting evidence and suggested next action.ExperimentAn experiment is a controlled release of a candidate action against a randomised holdout, sized in advance so the result can distinguish a real effect from noise.IncrementalityIncrementality is the portion of an outcome that would not have happened without the action.