Company / Writing
Field notes.
Research, playbooks and product notes from the team building Markin. One long-form report a quarter, shorter pieces in between.
The 2026 ARPU report for B2C enterprises.
How large B2C companies will compound ARPU in 2026 across eight industries, with sourced benchmarks and a look at what breaks first when campaign calendars meet agentic decisioning.
Why ARPU spreads are widening across every B2C category in 2026
Eight B2C industries, one pattern: the top ARPU quintile is pulling away. What the leaders are doing differently under the hood in 2026.
Team Markin
From campaign calendars to continuous decisioning
How to retire the weekly promo calendar and move to a system that ships hundreds of small, causal experiments per week against a holdout.
Team Markin
Opportunity Feed, now with hypothesis provenance
Every candidate action in the Markin Opportunity Feed now carries the signal, segment and prior experiment it descends from. One click to audit.
Team Markin
Cross-sell without cannibalization: a first-principles guide
Uplift modeling, holdouts and guardrails for cross-sell programs that need to prove incrementality to the CFO, not just to marketing.
Team Markin
What a top data science team looks like in an agentic era
Notes from conversations with heads of growth and analytics at eight enterprises rethinking how their data teams spend the week.
Team Markin
The economics of churn prevention in streaming and telecom
Where saves compound, where they don't, and why most retention programs in subscription businesses optimize the wrong margin.
Team Markin
Agents on the open web: a research note on browsing inside a decisioning loop
A taxonomy of agentic browsing, the failure modes we spent the most time on, and empirical results from six enterprise workspaces measured against a preserved holdout.
Team Markin
CMOs on the shift from creative volume to decision volume
Four CMO conversations on what changes when the constraint moves from producing creative assets to routing the right one to the right customer.
Team Markin
More writing coming soon