Markin research, 2026 report

The 2026 ARPU report for B2C enterprises.

An operator-grade read for CMOs, CROs and VPs of Growth. Eight industries, sourced benchmarks from Amazon, Nubank, Netflix, Telefónica, Marriott, Playtika, Uber One and more, and the operating shifts that separate compounders from laggards.

• Eight industry deep dives with sourced ARPU benchmarks.
• Cross-industry synthesis: five universal compounding plays.
• The 2026 playbook: five shifts every revenue leader is making.
• ~18 minute read. Built for boardroom use.