Markin + Stripe
Billing truth: the number every hypothesis is read against.
Involuntary churn is often the largest recoverable ARPU line in a subscription business and the least optimised. Payment retry timing is a decision like any other, and it is unusually easy to prove.
Read onlyTriggered event
What Markin reads
- Subscriptions, plans and upgrades
- Invoices, failed payments and dunning outcomes
- Refunds and cancellations
What Markin writes back
- Optional dunning-timing decisions emitted as events
How the connection works
| Pattern | What it means here |
|---|---|
| Read only | Markin reads signal from this system. Nothing is written back and no schema is changed. |
| Triggered event | Markin emits an event that starts or advances a journey. Near-immediate, and the channel keeps its own governance. |
Stripe questions
- How does Markin connect to Stripe?
- Read only, Triggered event. Markin reads signal from this system. Nothing is written back and no schema is changed.
- What does Markin read from Stripe?
- Subscriptions, plans and upgrades; Invoices, failed payments and dunning outcomes; Refunds and cancellations.
- What does Markin write back into Stripe?
- Optional dunning-timing decisions emitted as events
- Do we have to move our data to Markin?
- No. Markin reads from your warehouse, product events and operational systems in place, on your compute, under the access rules your data team already set. Nothing is copied into a separate customer base and there is no vendor-side profile store to migrate off later.
- Does Markin replace our engagement platform or CDP?
- No, and it should not. Your engagement platform keeps the channel, the templates, the deliverability and the governance. Your CDP keeps identity and consent. Markin adds the layer neither has: deciding which action deserves to exist for each customer, and proving it against a holdout.
- What if the system we use is not listed?
- The four activation patterns cover almost everything: attribute write-back, triggered event, decision API and direct surface rendering. Any system that exposes an API, accepts a table, or can read a warehouse column can receive decisions. New connectors are built during deployment, typically in days.