Customer 360
Customer 360 is a consolidated view of everything known about a customer across systems: profile, transactions, interactions, service history and consent. It is a completeness goal, and completeness alone produces no revenue without a system that acts on it.
Why it matters for ARPU
Many enterprises spend years reaching a single view and then discover the questions of what to do, for whom and when remain entirely unanswered.
Related terms
Customer data platformA customer data platform collects customer data from multiple sources, resolves it to unified profiles and makes segments available to downstream tools.Decision layerA decision layer is the system that sits between the data warehouse and the execution tools and decides, per customer, what deserves to happen next.Feature storeA feature store computes, versions and serves the model inputs used in training and in production, guaranteeing that both see the same definition of a feature.SignalA signal is an observed change in customer behaviour, product state, payment health or market context that carries information about future revenue.