AI agent for marketing
Also called: AI marketing agent, Agentic marketing
An AI agent for marketing is a system given a commercial objective, tools such as a warehouse, models and execution channels, and the autonomy to decide which actions best serve that objective. Decisioning agents read signals, propose hypotheses, size opportunities, choose actions and measure each against a control group.
Why it matters for ARPU
Markin runs the analytical loop as agents rather than as a campaign calendar, which is what raises decision volume without lowering the evidential standard behind each decision.
Related terms
Growth agentA growth agent is an autonomous worker that runs one stage of the growth-science loop without being prompted: reading signals, writing hypotheses, designing experiments, launching them through connected systems or reading out causal results.Next best actionNext best action is the single intervention that maximises expected value for a specific customer at a specific moment, chosen across every available option including doing nothing.Decision volumeDecision volume is the number of distinct, evidenced customer-level decisions a business makes in a period.Holdout groupA holdout is a randomly selected set of customers deliberately excluded from an action, kept as the counterfactual.