Revenue Expansion

Opportunity Detection

Offer Optimization

ARPU Intelligence

Expansion Execution

Opportunity Detection

Markin analyzes product usage, billing history, tenure, and behavioral signals to identify which customers have expansion potential right now, and which window is about to close.

including:

Real-time upsell and cross-sell scoring for every subscriber
Feature limit hits, usage spikes, and tenure milestones detected as triggers
Propensity models updated continuously, not on a batch cycle
Opportunities ranked by expected revenue impact per customer

Offer Optimization

Markin doesn't send the same upsell to everyone. It constructs an individually optimized offer for each customer, the right product, the right price point, the right message, on the right channel.

including:

Individual offer selection across your full product catalogue
Price sensitivity modeling per customer profile
Message and channel selection based on engagement history
Offer sequencing for customers who don't convert on first contact

+27%

Expansion revenue

3.4x

Higher conversion on AI-timed offers
vs. scheduled campaigns

Real time

Upsell scoring for every subscriber, updated continuously

"We have millions of subscribers. Markin identifies which ones have an upsell window open right now and executes the offer."

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ARPU Intelligence

Track expansion revenue by segment, product, and cohort. Markin gives your team a live view of ARPU across the base, and shows exactly which actions are driving it up.

including:

Live ARPU dashboards by segment, product, and industry vertical
Month-over-month expansion revenue tracking with full attribution
Performance breakdown by offer type, channel, and customer profile
Forecasting based on current opportunity pipeline across the base

Expansion Execution

When the right moment arrives, Markin executes across email, SMS, push, and in-app, without waiting for a campaign cycle or a manual approval step. At enterprise scale, for every subscriber simultaneously.

including:

Autonomous execution across all channels, no campaign build required
Guardrails for offer limits, spend caps, and channel preferences
Full audit trail of every action taken and its outcome
Native integrations with Braze, Salesforce, Klaviyo, Stripe, and others

common questions

Everything you need to know
about Revenue Expansion with Markin.

Markin identifies and acts on expansion opportunities across your subscriber base, automatically, at the moment that converts.

How does Markin know when a customer is ready to expand?

It combines signals like feature limit hits, usage spikes, tenure milestones, and behavioral patterns to calculate a real-time propensity score for each subscriber, updated continuously, not in batch. Markin uses deep learning models and AI Agents to predict customer behaviour.

Can Markin handle cross-sell across different products or plans?

Yes. You configure your product catalogue and expansion paths. Markin learns which products convert for which customer profiles and optimizes recommendations over time.

Does Markin replace our existing marketing automation?

No. Markin integrates with your existing stack, Klaviyo, Salesforce and others, and adds the intelligence and personalization layer on top. You keep your tools; Markin makes them 10x smarter.

How long until we see expansion revenue lift?

Most customers see measurable ARPU improvement within the first 60–90 days. Results depend on base size, product catalogue breadth, and data quality at the start of the engagement.

Can we set limits on what offers the AI can make?

Yes. We help you define guardrails; approved offer types, discount caps, channel restrictions, and Markin operates autonomously within them. Full visibility and control at all times.

Is customer data secure and GDPR-compliant?

Markin is GDPR-compliant and never trains AI models on your customer data. All data is encrypted in transit and at rest, with enterprise-grade access controls and full audit trails.

Turn your existing base into your biggest growth channel.