Markin 1:1 Personalization Layer

Deliver 1:1 Personalization, at scale.

Once Markin identifies the next best action, the Personalization Layer decides how to execute it for each customer, adapting message, channel, timing, offer, and frequency to maximize the business outcome you actually care about.

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Personalization built around the right outcome

Markin does not personalize for the sake of personalization. It personalizes to move a specific KPI, retention, conversion, upsell, reactivation, payment recovery, or revenue per customer.

What Markin adapts:

The message each customer receives
The offer or incentive most likely to work
The timing and frequency of each interaction
The channel most likely to drive the outcome

From next best action to next best experience

The Intelligence Layer tells you what to do next. The Personalization Layer turns that decision into customer-level execution, so the same campaign objective becomes thousands of individualized experiences.

What Markin personalizes:

Which version of the campaign each customer sees
Which copy, creative, and CTA fit best
Which channel to use first, and which to use next
Which sequence is most likely to move the KPI

+21%

Increase in
lifecycle conversion.

+32%

Increase in
reactivation rate

+27%

Increase
in expansion revenue

“The Personalization Layer makes sure each customer gets the version most likely to work.”

Meet our Customers

Campaign objective

Reduce Q2 Churn by 18%

Win-Back Campaign

Ready to launch

SegmentHigh-value users with declining engagement

GoalRe-engage before subscription renewal

KPIChurn rate reduction + revenue protected

Retention Upsell Payment recovery Renewals

One objective → 0 personalized versions

One objective. Thousands of personalized versions.

The same campaign can be executed differently for every customer. Markin adjusts message, offer, timing, and channel based on each customer’s behavior, value, lifecycle stage, and context.

What this layer optimizes:

Retention and churn reduction
Upsell and expansion conversion
Payment recovery and renewals
Works seamlessly with your existing systems

Markin empowers you to personalize at scale.

Markin handles the work your team cannot do manually, adapting message, offer, timing, and channel for every customer, so you can focus on strategy, experimentation, and growth.

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