Every customer moment, automated. None of them generic.
Markin maps the full customer lifecycle and triggers the right action at every stage, onboarding, activation, renewal, win-back, without manual campaign builds or one-size-fits-all sequences.
Markin tracks where every customer is in their lifecycle in real time, from first login to renewal risk, and identifies the exact moments where the right action generates revenue or prevents loss.
including:
Continuous lifecycle stage classification for every subscriber in the base
Onboarding gaps, activation stalls, and renewal windows detected automatically
Behavioral signals layered with tenure, product usage, and billing history
Prioritization by revenue impact, not just lifecycle stage volume
Trigger Intelligence
Markin doesn't fire lifecycle messages on a fixed schedule. It triggers every action based on what each customer is actually doing, or stopping to do at that exact moment in their journey.
including:
Behavioral triggers across onboarding, activation, expansion, renewal, and win-back
Signal-based timing: actions fire when the customer moment is right, not when the calendar says so
Individual trigger logic per customer profile, not segment-level rules
Suppression logic to avoid over-messaging customers active in other journeys
+41%
Activation rate on new signups
2.8x
Higher renewal rate on AI-timed vs. scheduled renewal sequences
Real-time
Lifecycle stage classification for every subscriber
“Our team was manually managing onboarding sequences and renewal reminders.”
Track conversion rates at every lifecycle stage, by segment, cohort, and trigger type. Markin gives your team a live view of how customers move through the journey and exactly where revenue is being won or lost.
including:
Live funnel dashboards by lifecycle stage, product tier, and acquisition cohort
Stage-by-stage conversion tracking with full attribution by trigger and channel
Drop-off analysis showing which moments have the highest intervention ROI
Forecasting based on current pipeline across all active lifecycle stages
Automated Execution
When a lifecycle moment arrives, Markin executes across email, SMS, push, and in-app, without waiting for a campaign build or a manual trigger from your team. For every customer, at every stage, simultaneously.
including:
Autonomous lifecycle execution across all channels, no sequence builder required
Guardrails for messaging frequency, stage overlaps, and suppression rules
Full audit trail of every lifecycle action taken and its conversion outcome
Native integrations with Braze, Salesforce, Klaviyo, Stripe, and others
common questions
Everything you need to know about Lifecycle Automation with Markin.
Markin detects at-risk customers and intervenes automatically, at the moment it still makes a difference.
What lifecycle stages does Markin cover?
Markin covers the full customer lifecycle: onboarding and activation, feature adoption, upsell and expansion windows, renewal, and win-back. You configure the stages relevant to your business; Markin classifies and acts on every customer in real time.
How is this different from a standard marketing automation tool like?
Traditional tools send messages on a fixed schedule or segment rules. Markin fires actions based on behavioral signals, it knows when a customer has stalled in onboarding or when a renewal window just opened, and responds to that moment, not to a calendar.
Does Markin replace our CS or retention team?
No. Markin handles the scale and timing that humans can't, identifying and acting on thousands of at-risk customers simultaneously. Your team focuses on the complex, high-value cases that require a human touch.
Can we customize the logic for each lifecycle stage?
Yes. You define the rules, goals, and approved actions for each stage. Markin operates within that framework autonomously, optimizing timing, message, and channel for each individual customer.
How long does it take to set up lifecycle automation with Markin?
Most customers are live within 4-6 weeks. Markin connects to your existing data stack, maps your customer base, and starts firing lifecycle actions as soon as the first signals are available.
Can Markin run multiple lifecycle journeys for the same customer simultaneously?
Yes, with suppression logic to avoid conflict. If a customer is in a renewal journey and also triggers an upsell signal, Markin prioritizes based on revenue impact and applies channel frequency rules to avoid over-messaging.
Is customer data secure and GDPR-compliant?
Markin is GDPR-compliant and never trains AI models on your customer data. All data is encrypted in transit and at rest, with enterprise-grade access controls and full audit trails.
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