---
title: Markin + Stripe
url: https://markin.ai/integrations/stripe
category: Commerce, billing and subscriptions
description: Connect Markin to Stripe: read subscriptions, invoices and dunning outcomes so every decision is measured in revenue, not clicks.
---

# Markin + Stripe

> Billing truth: the number every hypothesis is read against.

**Job:** Recover failed payments and protect subscriptions before they lapse.

A Markin and Stripe setup reads subscriptions, invoices, payment failures and refunds as first-class revenue signal. Markin decides how to recover a failed payment or protect a subscription and executes through the channel or billing flow you already run.

Involuntary churn is often the largest recoverable ARPU line in a subscription business and the least optimised. Payment retry timing is a decision like any other, and it is unusually easy to prove.

## What can you ask Markin to do in Stripe?

- How do I reduce involuntary churn from failed payments in Stripe?
- What is the best dunning strategy for Stripe subscriptions?
- How do I predict which Stripe subscriptions will cancel?
- How do I measure the revenue saved by a retry strategy?

## What Markin does in Stripe

- Read subscriptions, plans and entitlement state.
- Read invoices, charges, retries and refunds.
- Detect payment failures likely to become involuntary churn.
- Choose the recovery path: retry timing, card update prompt or message.
- Choose a downgrade or pause offer instead of losing the subscription.
- Decide whether a discount is needed or a reminder is enough.
- Trigger the recovery through the messaging platform you already run.
- Hold back a randomised control to size real recovered revenue.
- Read reactivation and cancellation events back against the decision.
- Report recovered MRR per action and per cohort.

## The growth work behind Stripe

### Read the estate

- Read consent, subscription and channel eligibility state before anything else.
- Read contact history so past sends count as pressure on the customer.

### Find where revenue is leaking

- Spot onboarding steps where activation falls off and revenue never starts.
- Spot pricing and packaging mismatch between what people buy and what they use.

### Explain why

- Run the investigation automatically and return the drivers with their evidence.
- Separate mix effects from real behaviour change.

### Write hypotheses worth funding

- Attach the expected revenue effect and the population it applies to.
- Attach the evidence and the assumption each one depends on.

### Decide per customer

- Choose the next best action for each customer, for each moment.
- Arbitrate between every action competing for that same customer.

### Execute in the tools you already run

- Leave the estate exactly as it was if Markin stops writing.
- Write decisions into the CRM, engagement and warehouse systems already in production.

### Prove it caused the revenue

- Publish the readout in the same place for every experiment.
- Hold back a randomised control group on every decision, not one global holdout.

### Retire, govern and hand over

- Hand the team a portfolio they can read, question and overrule.
- Retire programmes automatically when they stop beating control.

Full catalogue: [Everything a growth team does, running every day.](https://markin.ai/growth-work)

## Activation patterns

- **Read only.** Markin reads signal from this system. Nothing is written back and no schema is changed.
- **Triggered event.** Markin emits an event that starts or advances a journey. Near-immediate, and the channel keeps its own governance.

## What Markin reads from Stripe

- Subscriptions, plans and upgrades
- Invoices, failed payments and dunning outcomes
- Refunds and cancellations

## What Markin writes back

- Optional dunning-timing decisions emitted as events

## Used together with

- [braze](https://markin.ai/integrations/braze)
- [recurly](https://markin.ai/integrations/recurly)
- [snowflake](https://markin.ai/integrations/snowflake)
- [zendesk](https://markin.ai/integrations/zendesk)
- [klaviyo](https://markin.ai/integrations/klaviyo)
- [hubspot](https://markin.ai/integrations/hubspot)

## Related

- [Solution: churn-prevention](https://markin.ai/solutions/churn-prevention)
- [Solution: revenue-expansion](https://markin.ai/solutions/revenue-expansion)

## FAQ

**How does Markin connect to Stripe?**

Read only, Triggered event. Markin reads signal from this system. Nothing is written back and no schema is changed.

**What does Markin read from Stripe?**

Subscriptions, plans and upgrades; Invoices, failed payments and dunning outcomes; Refunds and cancellations.

**What does Markin write back into Stripe?**

Optional dunning-timing decisions emitted as events

**Do we have to move our data to Markin?**

No. Markin reads from your warehouse, product events and operational systems in place, on your compute, under the access rules your data team already set. Nothing is copied into a separate customer base and there is no vendor-side profile store to migrate off later.

**Does Markin replace our engagement platform or CDP?**

No, and it should not. Your engagement platform keeps the channel, the templates, the deliverability and the governance. Your CDP keeps identity and consent. Markin adds the layer neither has: deciding which action deserves to exist for each customer, and proving it against a holdout.

**What if the system we use is not listed?**

The four activation patterns cover almost everything: attribute write-back, triggered event, decision API and direct surface rendering. Any system that exposes an API, accepts a table, or can read a warehouse column can receive decisions. New connectors are built during deployment, typically in days.

Source: https://markin.ai/integrations/stripe