---
title: Markin + Shopify
url: https://markin.ai/integrations/shopify
category: Commerce, billing and subscriptions
description: Connect Markin to Shopify: read orders, catalogue and margin so cross-sell decisions optimise contribution, not just conversion.
---

# Markin + Shopify

> Orders, catalogue and margin as decision inputs.

**Job:** Decide the next offer per shopper from real order history.

A Markin and Shopify setup reads orders, customers and catalogue data to decide the next offer for each shopper, then activates it through email, ads or an on-site surface. Nothing about the storefront build changes.

Optimising for conversion alone reliably grows unprofitable orders. With margin in the input, Markin can decline a discount that would have converted and still lost money.

## What can you ask Markin to do in Shopify?

- How do I increase repeat purchase rate on Shopify?
- How do I recommend the next product without cannibalising margin?
- How do I win back one-time Shopify buyers?
- How do I test offers on Shopify against a holdout?

## What Markin does in Shopify

- Read orders, line items, discounts and refunds.
- Read customer records, tags and lifetime value.
- Read catalogue and inventory constraints.
- Model repeat purchase timing per customer.
- Choose the next offer with margin and cannibalisation accounted for.
- Activate through Klaviyo, ads or an on-site surface.
- Keep a randomised holdout out of every offer.
- Report incremental margin, not just incremental revenue.

## The growth work behind Shopify

### Read the estate

- Flag data quality breaks that would make a decision unsafe.
- Map every customer, account, subscription and plan in the systems you already run.

### Find where revenue is leaking

- Spot channels and campaigns spending into audiences that would have converted anyway.
- Size every finding in revenue, not in percentage points.

### Explain why

- Separate mix effects from real behaviour change.
- Rank drivers by how much of the movement each one accounts for.

### Write hypotheses worth funding

- Attach the evidence and the assumption each one depends on.
- Rank the portfolio by expected value, not by seniority.

### Decide per customer

- Respect eligibility, consent, locale and channel preference.
- Pick the channel, timing and incentive level, not only the message.

### Execute in the tools you already run

- Update audiences, lists and segments without hand-built rules.
- Route offers, retention plays and save flows to the right surface.

### Prove it caused the revenue

- Report retention, ARPU, margin and contact pressure side by side.
- Detect and discount cannibalisation between competing actions.

### Retire, govern and hand over

- Retire programmes automatically when they stop beating control.
- Re-test assumptions that decay, such as price sensitivity and seasonality.

Full catalogue: [Everything a growth team does, running every day.](https://markin.ai/growth-work)

## Activation patterns

- **Read only.** Markin reads signal from this system. Nothing is written back and no schema is changed.
- **Triggered event.** Markin emits an event that starts or advances a journey. Near-immediate, and the channel keeps its own governance.

## What Markin reads from Shopify

- Order and refund history
- Catalogue, price and margin
- Cart and checkout events

## What Markin writes back

- Decision events for downstream lifecycle tools

## Used together with

- [klaviyo](https://markin.ai/integrations/klaviyo)
- [stripe](https://markin.ai/integrations/stripe)
- [google-ads](https://markin.ai/integrations/google-ads)
- [meta-ads](https://markin.ai/integrations/meta-ads)
- [segment](https://markin.ai/integrations/segment)
- [snowflake](https://markin.ai/integrations/snowflake)

## Related

- [Solution: revenue-expansion](https://markin.ai/solutions/revenue-expansion)

## FAQ

**How does Markin connect to Shopify?**

Read only, Triggered event. Markin reads signal from this system. Nothing is written back and no schema is changed.

**What does Markin read from Shopify?**

Order and refund history; Catalogue, price and margin; Cart and checkout events.

**What does Markin write back into Shopify?**

Decision events for downstream lifecycle tools

**Do we have to move our data to Markin?**

No. Markin reads from your warehouse, product events and operational systems in place, on your compute, under the access rules your data team already set. Nothing is copied into a separate customer base and there is no vendor-side profile store to migrate off later.

**Does Markin replace our engagement platform or CDP?**

No, and it should not. Your engagement platform keeps the channel, the templates, the deliverability and the governance. Your CDP keeps identity and consent. Markin adds the layer neither has: deciding which action deserves to exist for each customer, and proving it against a holdout.

**What if the system we use is not listed?**

The four activation patterns cover almost everything: attribute write-back, triggered event, decision API and direct surface rendering. Any system that exposes an API, accepts a table, or can read a warehouse column can receive decisions. New connectors are built during deployment, typically in days.

Source: https://markin.ai/integrations/shopify