---
title: Markin + SAP and ERP systems
url: https://markin.ai/integrations/sap-and-erp
category: Commerce, billing and subscriptions
description: Connect Markin to SAP or your ERP: bring cost, inventory and contract constraints into the decision so offers stay profitable and deliverable.
---

# Markin + SAP and ERP systems

> Cost, inventory and contract truth behind every offer.

**Job:** Anchor every revenue claim to the system finance already trusts.

A Markin and SAP or ERP setup reads billing, entitlement and fulfilment records as ground truth for revenue. It is normally read-only: decisions execute in the customer-facing systems, while the ERP remains the accounting source of record.

A decision layer without cost data optimises revenue and quietly destroys margin. The ERP is what stops that, and it is the input most decisioning tools never see.

## What can you ask Markin to do in SAP and ERP systems?

- How do I reconcile marketing uplift with ERP revenue?
- Can a decisioning platform read SAP billing data?
- How do I make growth experiments credible to finance?
- Which revenue number should an experiment be read against?

## What Markin does in SAP and ERP systems

- Read billing documents, entitlements and fulfilment records.
- Read product and pricing master data.
- Reconcile experiment reads against recognised revenue.
- Flag mismatches between engagement data and billed revenue.
- Use ERP revenue as the outcome variable for causal reads.
- Respect existing access controls and change windows.
- Write nothing back unless a specific process requires it.
- Give finance a verdict in the same numbers it already reports.

## The growth work behind SAP and ERP systems

### Read the estate

- Flag data quality breaks that would make a decision unsafe.
- Map every customer, account, subscription and plan in the systems you already run.

### Find where revenue is leaking

- Spot channels and campaigns spending into audiences that would have converted anyway.
- Size every finding in revenue, not in percentage points.

### Explain why

- Keep the query trail so an analyst can reproduce every number.
- Run the investigation automatically and return the drivers with their evidence.

### Write hypotheses worth funding

- Write hypotheses continuously across marketing, product, pricing and technical health.
- Attach the expected revenue effect and the population it applies to.

### Decide per customer

- Respect eligibility, consent, locale and channel preference.
- Pick the channel, timing and incentive level, not only the message.

### Execute in the tools you already run

- Update audiences, lists and segments without hand-built rules.
- Route offers, retention plays and save flows to the right surface.

### Prove it caused the revenue

- Detect and discount cannibalisation between competing actions.
- Stop an experiment early when the evidence is conclusive either way.

### Retire, govern and hand over

- Show the whole decision trail when legal, finance or an auditor asks.
- Hand the team a portfolio they can read, question and overrule.

Full catalogue: [Everything a growth team does, running every day.](https://markin.ai/growth-work)

## Activation patterns

- **Read only.** Markin reads signal from this system. Nothing is written back and no schema is changed.

## What Markin reads from SAP and ERP systems

- Cost and margin by product
- Inventory and fulfilment constraints
- Contract and entitlement data

## What Markin writes back

- Nothing. This system is a source of signal, not an executor.

## Used together with

- [snowflake](https://markin.ai/integrations/snowflake)
- [stripe](https://markin.ai/integrations/stripe)
- [salesforce-service-cloud](https://markin.ai/integrations/salesforce-service-cloud)
- [recurly](https://markin.ai/integrations/recurly)
- [bigquery](https://markin.ai/integrations/bigquery)
- [hubspot](https://markin.ai/integrations/hubspot)

## Related

- [Solution: revenue-expansion](https://markin.ai/solutions/revenue-expansion)

## FAQ

**How does Markin connect to SAP and ERP systems?**

Read only. Markin reads signal from this system. Nothing is written back and no schema is changed.

**What does Markin read from SAP and ERP systems?**

Cost and margin by product; Inventory and fulfilment constraints; Contract and entitlement data.

**What does Markin write back into SAP and ERP systems?**

Nothing. This system is a source of signal, not an executor.

**Do we have to move our data to Markin?**

No. Markin reads from your warehouse, product events and operational systems in place, on your compute, under the access rules your data team already set. Nothing is copied into a separate customer base and there is no vendor-side profile store to migrate off later.

**Does Markin replace our engagement platform or CDP?**

No, and it should not. Your engagement platform keeps the channel, the templates, the deliverability and the governance. Your CDP keeps identity and consent. Markin adds the layer neither has: deciding which action deserves to exist for each customer, and proving it against a holdout.

**What if the system we use is not listed?**

The four activation patterns cover almost everything: attribute write-back, triggered event, decision API and direct surface rendering. Any system that exposes an API, accepts a table, or can read a warehouse column can receive decisions. New connectors are built during deployment, typically in days.

Source: https://markin.ai/integrations/sap-and-erp